Building & Strengthening
Founder Voices in the Digital Space
Helped build distinctive personal brands that translate founders and investors ideas, expertise, and experiences into a strong digital presence. Through branding, playbooks, and strategic content across platforms, helped shape authentic founder voices that resonate with their audiences and communities.
ADITI CHAURASIA
Building the Personal Brand of Aditi, Founder of Supersourcing
Aditi co-founded Supersourcing with her husband, building it from the heart of Indore to the heart of global tech. Over the past 9+ years, they've worked with 28 unicorns, 32 YC-funded startups, 70+ VC portfolio companies, and multiple Fortune 500 giants.
Beyond boardrooms and metrics, Aditi is also raising two little humans while scaling one big dream.
Developed a comprehensive personal brand for Aditi, including brand identity, a structured brand playbook, and social media content. The work focused on establishing a clear visual and communication framework to ensure consistency across platforms while strengthening her presence online.
In just six weeks since working with YOSO, her followers grew by 2,000 new followers and key posts saw up to 50% more engagement.
Impact & Outcomes
-
​Created viral posts and boosted the relaunch of EngineerBaby 2.0.
-
1.2+ million impressions
-
8,500+ engagements (likes + comments combined)
-
1,600+ new followers
-
37% increase in impressions over three weeks
-
A close-knit LinkedIn community built around women leaders and founders
SERVICES
Branding . Illustrations . Social Media Posts
Building the Personal Brand of the Founder of App's For Bharath
PRASHANT SACHAN
Only a few dare to blend technology, design, and dharma like Prashant. He believes technology should do more than entertain - it should elevate. An engineer by training, a designer by education, and a seeker at heart, Prashant is on a mission to transform how over 100 million people find peace every day through Sri Mandir and AppsForBharat.
Developed the personal brand for Prashant, aligning it closely with the visual identity of App for Bharat. The project included brand development, a structured brand playbook, and social media content designed to maintain consistency with the app’s existing color palette and aesthetic.
​
Designed the LinkedIn newsletter logo Saarthi, contributing to the newsletter growing to 4,716 subscribers.
Impact & Outcomes
-
Followers: Grew from 20,425 to 27,034 (+6,609 / +32.36%)
-
Impressions: 2,882,491 total
-
Engagements: 24,322
-
Newsletter: Started from scratch and grew to 4,716 subscribers
-- ​168,438 impressions
-- 1,149 engagements
-- 10,392 article views
SERVICES
Personal Branding . Social Media Posts . Newsletter Logo
Crafting the Personal Brand of Ajinkya, Founder of Snapser
AJINKYA APTE
Ajinkya Apte is a gaming tech pioneer, a16z Scout, and founder of Snapser, a powerful, user-friendly backend platform for game developers. From software architect to startup CEO, he's built a career on solving real problems with smart tech.
Developed the personal brand for Ajinkya, founder of SNAPSER, by creating a cohesive branding system aligned with his entrepreneurial voice. The project included brand identity development, a detailed brand playbook, social media content, and visual branding for his new YouTube channel, including a logo, mascot and thumbnail.
Impact & Outcomes
-
45.7% LinkedIn follower growth in 125 days
-
8% Twitter follower growth in 125 days
-
2,39,197 impressions garnered on LinkedIn in 4 months.
-
13,035 impressions garnered on Twitter in 4 months.
SERVICES
Personal Branding . Youtube branding . SM Posts
Building the Digital
Presence of Toshan Tamhane
TOSHAN TAMHANE
He’s built companies, advised billionaires, and now focuses on investing, M&A, digital, and sustainability. Toshan is also an angel investor (30+ startups), business school teacher, board member, writer and a mountaineer aiming to climb his biggest goal yet: Mt. Everest.
Worked on building the personal brand of Roshan through a structured branding and content system. The project included developing a brand playbook, designing social media content, launching a LinkedIn newsletter, and creating hand-drawn illustrations to enhance storytelling across his posts.
We started with an in-depth onboarding session to truly understand Toshan’s voice and vision and built a communication playbook defining his tone, colors, fonts, design style, and content signature to ensure consistency across all content.
Impact & Outcomes
-
Contributed in the growth of LinkedIn followers from 800 to over 7,000 in just one month
-
Newsletter audience grew over 5,336 subscribers on LinkedIn - from only 4 editions.
-
Reached over 2 million people on LinkedIn in one year through consistent, high-quality content.
-
Toshan got 10+ organic PR and speaking invites in India and the UK - all thanks to his impactful social media presence.
SERVICES
Branding . Illustrations . SM Posts . Newsletter
ADITI CHAURASIA
Fully Autonomous, Uncompromisingly Sustainable
ABOUT
Aditi, accuiired by Google, is the world's largest data scientist community, offering collaborations and learning services globally
iNDUSTRY
Artificial
intelligence
Data Science
SERVICES
Illustrations
Branding
Optimised Battery efficiency
223 Mi
Electric Range
30 Min
to Fully Charge
This is a space to share more about the business: who's behind it, what it does and what this site has to offer. It’s an opportunity to tell the story behind the business or describe a special service or product it offers. You can use this section to share the company history or highlight a particular feature that sets it apart from competitors.
