BSC Podcast | Final Site

From Idea to Identity:
Branding the Barbershop Podcast

ABOUT

Barbershop with Shantanu features candid conversations between Shantanu Deshpande (Founder, Bombay Shaving Company) and leading entrepreneurs on business, leadership, and the mindset behind building great companies.

INDUSTRY

Startups

Marketing

Podcast IP Branding

SERVICES

Fintech

Logo & Visual System

E-commerce

Posts & Thumbnails

Set Design & On-Screen Branding

Instagram Impact Metrics

Instagram served as a primary channel for promoting episodes and engaging the audience. Branded visuals and consistent content helped amplify reach and build a strong community around the podcast.

3.6M

Avg reach in a month

7.0M

Avg Monthly Views

173K

Avg Shares

30k

Avg Saves

Instagram Highlights.

20%

Monthly increase in a/c reach

25k

Increase in followers

67k

Profile Visits

57%

Month On Month increase

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Contributed to creating the most shared reel on the account.

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Helped delivered short form content with highest view.

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Increased the avg views from 40K to 100K

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Avg User Watch Time of the reel was more than 30%

Youtube Highlights.

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Average watch time of 14 minutes.

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345,000+ total views since launch.

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6% CTR on 2M+ impressions

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60%+ of the audience are repeat viewers

Expanding the Content Ecosystem

Along with Barbershop with Shantanu, To expand the content ecosystem, we developed two distinct content IPs for Shantanu Deshpande — BTG (Bridge The Gap) and Asymmetric. While BTG was created to engage a strong Gen Z audience through relatable business conversations, Asymmetric focuses on sharp, insight-driven discussions around startups, governance, and business trends, building a deeper platform for founders and operators.

Contributed in launching ASYMMETRIC podcast from idea to live in 7 days with weekly releases, 345K+ views, 6K+ subs, and 200+ shorts driving 500K+ views.

Other Brand Podcast Collaborations

Alongside founder-led podcasts, we partnered with multiple brands to create distinct branded podcast IPs, delivering tailored branding, content strategy, and visual systems while maintaining a strong focus on storytelling and audience engagement.